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Russell is the author of "FUTURE PROOF (Your Business)" the best selling guide to building the Perfect Sales Process that will work NOW and in the future.
He is also recognised as the leading authority on Sales Funnel Automation for Brinks & Mortar Businesses in the UK today.
Hi, I’m Russell Allcock.
I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the owner of the site.
So after Russell Allcock made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.
Which …in many ways, it is.
Anyway – what do you want to know?
I’m 50 years old. I live in Nottingham, with my wife, Lisa.
We have 5 kids - Emma-Louise, Katie, James, Rebecca and Hannah.

Oh, and I've always wanted a Jack Russell dog named Stumpy.
I’m guessing that’s not the kind of stuff you’re looking for.
You’re probably wondering,
Is This Guy Worth My Time And Attention?
For many readers, my answer is NO.
Here's why:
1. I can not help you get rich quick.
For some reason, people equate “Sales Funnels” and "Working For Yourself" to “get rich quick”.
I get it. That’s what attracted me to my own business in 1993 (that and a bad back, but more on that later).
I thought it would be easy money and I’d have hundreds of new clients coming in every month... all on autopilot.
Well, it wasn’t easy money.
I do have consistent clients coming in every month... often on autopilot... but it took lots of work, frustration, and perseverance to get there.
…And it still takes work to keep it all running.
So if you’re not prepared to commit to roughly ten times more effort than you’re expecting, I’m not your man.
2. If you don’t want to advertise,
you’re not going to enjoy my methods.
No, I don’t sell advertising. But here’s why I’m telling you this.
Start going down the “Self Promotion” rabbit hole, and you’ll see all kinds of ads and articles about ninja tactics, how to get more contacts just by using a certain website, and all kinds of hype on the “latest loopholes” for “hacking the system”.
Does some of it work?
Probably. In the short term. But if you rely on that, you don’t have a business. You have an income stream that’s supported by an unsustainable gimmick.
And that is a waste of time. If you want to waste time go for a drink. It’s more fun.
3. If you’re looking for “The Easy Way”,
I don’t want to help you.
It’s important you understand what I’m telling you.
I can help you, I just won’t. I’m capable of it, but I refuse to do it.
Because when I hear someone say, “What’s the easiest way”, what I’m really hearing is, “I’m not fully invested in the long term success of my own business…and am therefore not fully invested in the long term success of my customers.”
And that really translates to “I don’t want to work”.
Look, implementing a sales funnel is HARD WORK. Yes, when it’s all up and running, it can be just like you imagined: Passive revenue and money while you sleep.
But that takes HARD WORK to create and it takes HARD WORK to maintain.
You’re Still Here? Good.
Here’s what you can expect from me.
  •  Actionable strategies & tatics that you can use in your sales funnels right now, for free... which are usually followed by:
  •  Blatant sales pitches.
Can you believe I just told you flat out that you’re going to receive blatant sales pitches from me?
Well, why wouldn’t I tell you?
I mean c’mon – I’m a “sales funnel guru”. I make my money by helping you sell your stuff. So I will try to sell you my services and I won’t be subtle about it.
However – it’s always preceded by really valuable strategies and tactics you can use immediately.
That’s free.
The idea is you’ll say, “Wow, this free stuff really helped me. I think I’ll try the paid stuff.”
Pretty simple, right?
I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick.
Works like a charm.
But you still might be wondering …
How Do I Know If Your Stuff Is Any Good?
Well, the smartest thing to do is to just get some of my free material.
If you like it, you’ll probably like my services.
If you don’t like it, you won’t.
But I think I’m supposed to do the whole “self aggrandising biography” thing now so here goes:
I started my “Sales Funnel” career in 1993 when I sold my first mobile phone.
At that time, we had just had our first child (Emma-Louise). I had put my back out and had to leave my job as a lorry driver. We needed money - and quick, so having my own business seemed the only way.
The rest really is just history...

...which I've sometimes been know to ramble on about after a few drinks ;)
Here’s What I Will Help
You With, Specifically
My main focus is to help you implement the Perfect Sales Process.

I'm the creator of something called "The Sales Funnel Planner" which is a fancy process for "turning prospects onto customers, up-selling to them for profit and then selling to them over and over again.”

It is, in my opinion, the Holy Grail of marketing.

I also focus on your positioning – which is really a fancy way of saying, “Getting People To Like You Before You Try To Sell Them Something.”

I do this by showing you the best way to genuinely help your prospects before they see your pitch.
Here’s My First Sales Pitch To You:
Go to my home page and read some of the articles on my site.
If you like them, sign up for some of my free stuff.
If they help you, consider buying my stuff when I make you an offer.
Pretty simple, right?
Thanks for reading this page and get to work!
Russell Allcock
FUTURE PROOF (Your Business)
Build a fool proof Sales Process in under 60 minutes!
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